This deep cleaning, fluoride- and carrageenan-free toothpaste contains detoxifying ingredients for a brighter, healthier smile. Exclusively formulated with Country Life® Vitamins’ Activated Coconut Shell Charcoal the smooth, charcoal-gray (not black!) formula helps to remove surface stains and beautifully polishes your pearly whites, without discoloring your mouth. CoQ10—a potent antioxidant—helps soothe gums, while Australian Eco-Harvest®Tea Tree Oil, Baking Soda and Sea Salt help fight cavity-forming sugar acids and plaque. A cool blast of Mint leaves breath as fresh as can be. "Removed stains!! I had some stains that I could only remove by scrubbing with baking soda, but this toothpaste made a huge difference!!! I noticed a difference even the first time I used it, and then over time it just got better and better. :D" - Lizzz